Meet the Founder, Neetu Gera
Food Scientist & Corgi Fanatic Behind the Bowl
Neetu is a food scientist with over 17 years of experience in the food industry and a lifelong passion for creating meals that nourish from the inside out. She believes that a happy, healthy life — for both humans and their fur babies — begins with food that’s wholesome, nutritious, and as close to nature as possible.
Her inspiration? Bella — her beloved corgi and proud picky eater. With a refined palate and high standards, Bella wasn’t easily impressed by what was on the market. So Neetu made it her mission to spoil her with better choices.
But she knew it wasn’t just Bella. Many pawrents face the same challenge: navigating an overwhelming pet food aisle filled with overprocessed options and unclear labels. So Neetu combined her expertise in food product design with her love for dogs and founded Bella’s Bowl — a brand created to take the guesswork out of pet nutrition.
Through Bella’s Bowl, Neetu is on a mission to serve up meals that are just as nourishing as they are drool-worthy – because our pups deserve nothing but the very best 🐾
More About Me
Holds a degree in Food Science & Technology, with years of experience formulating human and pet nutrition products.
Inspired by her own Corgi, Neetu began her journey to create food that dogs genuinely love—and benefit from.
Blends science with heart—every Bruce recipe is backed by nutritional research and tailored for canine wellness.
Advocates for fresh, whole-food diets for dogs, free from unnecessary fillers, preservatives, and artificial ingredients.
Stays on top of pet health trends, integrating new research into recipe development to ensure optimal results.
Loves connecting with dog parents, sharing tips on Instagram and behind-the-scenes looks into the Bruce kitchen.
At Bruce, we believe every dog deserves meals that are as nourishing as they are delicious. That’s why our recipes are made with wholesome, human-grade ingredients and formulated by expert food scientists to support your dog’s overall health and happiness. Proudly made in Australia, each meal is gently cooked to lock in natural nutrients and flavor—without any artificial nasties. From playful puppies to senior companions, Bella provides complete and balanced nutrition tailored to every life stage, because when it comes to your dog, only the best will do.
If you opt for professional grooming services, do your research and choose a reputable groomer who has experience, positive reviews, and demonstrates a caring approach to pets. Be cautious of extreme temperatures when grooming. Avoid leaving pets in hot areas or exposing them to cold drafts during or after baths. Praise and reward your pet for good behavior during grooming. Positive reinforcement can help make the experience more enjoyable for them. Adjust grooming routines based on the season. For example, in warmer months, consider shorter haircuts to keep pets cool, and in colder months, ensure their coats are well-insulated.
Our Services
Taking Care of Pets
Medical Checkup
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Pet Grooming
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Pet Transport
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